Kevin Cole

Boston, MA  |  [email protected]


ABOUT

Hi, I'm Kevin: a product marketing executive in the B2B software space. For the last 15+ years I have been working in Metro Boston at the intersection of technical product marketing, enablement, and marketing leadership. I'm at my best when building new programs that break ground in uncharted territory or scaling existing initiatives to realize a larger strategic vision.

Right now I'm employed full-time, but happy to chat about formal or informal consulting opportunities. In the past I've advised on systems/tools, onboarding strategies, and software product enhancements. I'm interested in helping others bridge the gap between technical and non-technical or between disparate groups—such as Sales, Product, Marketing, and Enablement—that sometimes struggle to speak each others' language. If you'd like to talk about what I can do for your organization, shoot me an e-mail and say hello.

In my free time, I love to run half marathons, go backcountry hiking (the photos above I took in the White Mountains and Berkshires, respectively), tackle endless home projects, or relax with my wife, son, and two cats. I really enjoy documentaries and weird films. I occasionally dabble in Ruby on Rails, JavaScript, and PowerShell.

CAREER

VP, Product Marketing and Technical Marketing
Zerto (acquired by HPE in 2021)

Lead teams covering a $800 million portfolio of software/SaaS and hardware for both Zerto (as an independent subsidiary of HPE) and within HPE's Hybrid Cloud division. We're focused on end-to-end product marketing, including content, solutions, enablement, AR/PR, competitive intelligence, and technical marketing.

As a hands-on leader, I still enjoy balancing the strategic with the tactical. Some of my individual work is visible here:


Side project: learning AngularJS for responsive HTML5 sales enablement tool that helps reps prove Zerto's ROI and close deals 4x larger than deals that don't use the app

Sep 2015 – present
Report to VP, Product Marketing

Director of Organizational Development
Citizen Schools

Focused on performance management, employee retention & engagement, learning management, onboarding, change management, and talent/HR strategy & policy.

Side project: developed new network/multi-site Wordpress intranet to replace org's Sharepoint intranet

Dec 2013 – Apr 2015
Reported to Chief Talent Officer

National Program Systems Manager
BELL (Building Educated Leaders for Life)

Focused on training, onboarding, vendor management, team operations & logistics, and systems implementation/administration.

Side projects: revamped supply chain & distribution logistics; led office re-org/clean-up initiatives

Sep 2011 – Dec 2013
Reported to Director of Program

Curriculum & Instruction Associate
VHS Global Collaborative

Focused on instructional design, learning management systems, and web-based training.

Side projects: developed custom document-oriented database; wrote VBScripts to automate common workflows

Mar 2010 – Sept 2011
Reported to Director of C&I

OTHER WORK

I've also worked a variety of part-time jobs, including gigs in: door-to-door sales, fast food, manufacturing, retail, maintenance/grounds, and airport freight. It's been interesting!



EDUCATION

Bachelor of Arts in Philosophy
Cedarville University
Minor: History

Cedarville, Ohio

Teaching English as a Second Language Certificate
TEFL International

Buenos Aires, Argentina



CONTACT

Email
[email protected]

Phone
+1 774 260 0322

SOCIAL LINKS

Created by Kevin Cole; based off blacktie.co's kelvin bootstrap theme